Posted blog comment:
This is fascinating! I’m taking a PR class right now and we’ve been talking about the effectiveness of social media. As important as it is to brand yourself and be creative, there is an actual science behind posting updates, which I think many people can dismiss. Many times, people don’t understand why their posts go unread (and it’s not all in fact due to the timing), but it does help to be up to date with your information and give it to people at the right place and time. Thanks for the info!