Monthly Archives: December 2011

Top 10 Things I Learned in PR

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1.) Who you follow on Twitter is more important than who follows you.

2.) Writing is key! If you are posting a blog or writing a press release, spell check can be your best friend. Your writing will reflect who you are and what you represent.

3.) Keep your network alive.

4.) Your relationships are your most important asset. 3 and 4 kind of go together. Staying in contact with your professional peers can prove to be your biggest source of learning and success. Get tips from them! Remember them!…and you’ll see your career soar because of their insight.

5.) Blogging can be difficult! Truth be told, I do not like keeping myself accountable for posting every week! But I’m trying to get better and post more when COMM2322 is over!

6.) PR = Marketing….NOT!

7.) Stay fresh. Follow the news, check the latest tweet from your partners, and become savvy! With the way everyone is becoming so socially aware of what’s going on, you want to stay current to be a part of any conversation.

8.) You can be successful in a crucial conversation. Consider who you’re talking to and decide what tactics will help you reach your goal.

9.) Keep blogging!

10.) This is just the beginning. You are never over with research, staying updated with news, finding contacts…so keep going!

 

Take me out to the ball game…

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We love a great football game, don’t we? Or what about the World Series? It’s always amazing to hear someone taking a weekend trip to watch their alma mater play in a big game…..

So what exactly do we have to learn from sports about PR?

Everything!

Keeping scores and rivalries and donning the championship apparel is what keeps the spirit alive – so don’t forget to do the same in PR. Taking care of your “fans” really helps in building your network and in keeping your vision alive.

Also, building that sense of community will help in creating the brand image for your clients. That ownership is essential to any community…think about it. What helps you bond with others? Is it your mutual love for Starbucks? Or maybe a certain TV show? Or is it most likely your love for all things Ohio State? And why is it that you love those things? Because you have some sort of emotional tie, whatever, and it can help you relate to others on a different level. This is cool. So why not play up on that?

Bottom line: In the PR process, please, please, please, don’t forget the ones who keep you going and who have started it all. They’re just as good as your newest followers and you should take care of them and remind them of why they fell in love with you in the first place.

Check out this article courtesy of Ragan PR about the importance of remembering your fans.

Another speech?

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So this is somewhat of a continuation of my post about making an awesome PowerPoint; only this time, I think I should mention the fact about making a great speech to go along with that PowerPoint presi.

We all know it’s one thing to WOW everyone with great graphics, video clips, and a crisp presentation, but it’s totally different when the presenter opens their mouth and turns you off by being boring.

Use the power of story: Whether it’s a short joke, a real life experience, or an actual news story, tell it! I think this makes your presentation so much more dynamic and it helps your audience relate to you. I mean, how funny is it when you hear some speaker talk about a life crisis and it so happens that you’ve been through the same exact thing?!

Plus, if you need a great opener, telling a story can help grab the attention of your audience. You can always give some insight as to how your story relates to what you’re going to be talking about.

Use the tactics of other speakers: It’s okay to make a spin off from what someone else has done! If you like a particular way someone transitions from point to point, try to use that same style to help the flow of your presentation. If you like the idea of ending your presentation with a video clip, then end it that way!

There’s a great conference coming up in March in Washington D.C. called the 2012 Speechwriters and Executive Communicators Conference. You might want to research some of the speakers who will be there and might be able to learn a few tips!

You can always learn from what great speakers do. Look at some of the great speakers of the past. JFK is a great example of someone with PASSION. Be enthusiastic about your topic. Be excited so your audience is excited!

My Ultimate 10

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Awesome post by Simply PR! It’s amazing how much you can learn by jumping into social media galore, the blogging world, and applying real life applications. Staying up to date with your information is key and your mindset is just as important; if you want to be heard and make a difference, give people a reason why to follow you and the rest is “Simply PR”!