Search Engine Optimization!!! aka SEO

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Okay, here’s the deal; you need to write a press release and here’s how to get Google’s attention. Optimizing search engine capabilities can increase the hits you receive in response to a press release you might write. Making a checklist can help, but the key to writing a release should be for that human connection, not specifically targeting your search engine connection.

Here are just a few tips to get noticed:

Keywords are important when writing, making sure that what you write can be searchable in a search engine such as Google.

–       Include a brand name/product type that is recognizable

–       Research news stories/topics your top candidates search for

–       Use trend information to see what topics have been popular over time

For content optimization, build your keywords into your press release, including them into the title, the body of the release, and varying phrases to keep it consistent. Keeping it to 250 – 500 words is just the right length, and PLEASE, PLEASE, PLEASE avoid “marketing speak” – keep it short, simple, and to the point.

Links can also be really important to optimizing media content and directing traffic to other additional stories and related material. And again, use your keywords in the links to keep it consistent, and only put around 3 – 4 of them in your press release.

So there you go, a few tips to help you write a successful new release, but REMEMBER: write well. Writing is so important and you wouldn’t want your release to be tossed in the garbage if you don’t construct a well-written piece. And as important as keywords are, don’t get carried away; try to find a good balance between informing and going keyword crazy.

For more information about writing a great press release, PR, and social media, check out the blog of AdamSherk, VP of SEO and Social Media for Define Media Group.

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2 responses »

  1. This is a great post! There are millions of people everyday that are uploading new info to the web. It is so important in PR to really stand out. Google is hugely important and a site that I use countless times a day. These are great tips. Thanks!

    Katie

  2. Pingback: Blog Comments- Peer | Simply PR.

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