12 Outrageous PR Stunts


Some campaigns just get a lot of attention. Ever wonder how yours can, too? Take a look at some of these outrageous PR stunts that spark some interest. Ragan Daily reported the top 12 PR stunts with tons of video, pictures, and all the good stuff that comes along with great PR

I want to point out a few specific examples of great PR including the pandas in Paris, the face from space, and Oprah’s giveaways.

First, let’s look at pandas in Paris. Wanna create some sort of buzz? Just put 1600 papier-mâché pandas in front of the Eiffel Tower to raise awareness of your organization and the issue you want everyone to know about. Just goes to show that thinking outside the box can really pay off…and putting the time and effort into a thoughtful campaign will pay off. Plus, the whole “strength in numbers” perspective will really make an impact. I guess the bottom line is: Want people to react? Plaster the image EVERYWHERE or in one concentrated area.

So another great PR campaign that I want to point out is the KFC face from space. The great thing about this is the fact that anyone from anywhere on earth can see such an amazing work of art. I mean, take the Great Wall of China for example. Obviously not everyone is Chinese, but as a member of the human race, we can all appreciate the grand effort it takes to construct something so magnificent and awe-inspiring. All I can say is: This is so cool!


And of course, you can’t fail to mention Oprah when it comes to PR. With her annual Christmas shows booked for years, she has the ploy to basically create an image, promote a brand, or do whatever she wants with a product; and this is great for the company sponsoring gifts. Who wouldn’t love a free car given to everyone in the audience? What?! Definitely go for the wow factor.


So I guess the theme for this would be “go big or go home” and the sky is the limit. Never underestimate the random acts of gigantic stunts provided by a PR campaign. It can make you stronger and create that extra buzz you need.


2 responses »

  1. I hadn’t seen this post on PRDaily, so I’m glad you posted it here on your blog. Like you said, the key to really making a public relations campaign stick is to put it everywhere. Thinking outside of the box leaves a lasting impact on consumers. And just as Oprah did, she made winning the car suspenseful and then positively shocking when not just one person won, but everyone in the audience won. The power behind a great public relations plan is to leave a lasting impact. Thanks for the post Carmen!

  2. My favorite was the pandas in Paris. Stunts like that never fail to gather a lot of attention and it’s especially good because there’s also a sense of humor to it. It’s just so random! It makes me think of the Pink Flamingo Fundraiser that many churches do to raise money for missions trips. They will put plastic pink flamingos all over someones yard with a note attached. For $10 the flamingos will be removed from their yard, but for $15, they will be moved to a yard of their choice…and so on. Great post!

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