Some campaigns just get a lot of attention. Ever wonder how yours can, too? Take a look at some of these outrageous PR stunts that spark some interest. Ragan Daily reported the top 12 PR stunts with tons of video, pictures, and all the good stuff that comes along with great PR
I want to point out a few specific examples of great PR including the pandas in Paris, the face from space, and Oprah’s giveaways.
First, let’s look at pandas in Paris. Wanna create some sort of buzz? Just put 1600 papier-mâché pandas in front of the Eiffel Tower to raise awareness of your organization and the issue you want everyone to know about. Just goes to show that thinking outside the box can really pay off…and putting the time and effort into a thoughtful campaign will pay off. Plus, the whole “strength in numbers” perspective will really make an impact. I guess the bottom line is: Want people to react? Plaster the image EVERYWHERE or in one concentrated area.
So another great PR campaign that I want to point out is the KFC face from space. The great thing about this is the fact that anyone from anywhere on earth can see such an amazing work of art. I mean, take the Great Wall of China for example. Obviously not everyone is Chinese, but as a member of the human race, we can all appreciate the grand effort it takes to construct something so magnificent and awe-inspiring. All I can say is: This is so cool!
And of course, you can’t fail to mention Oprah when it comes to PR. With her annual Christmas shows booked for years, she has the ploy to basically create an image, promote a brand, or do whatever she wants with a product; and this is great for the company sponsoring gifts. Who wouldn’t love a free car given to everyone in the audience? What?! Definitely go for the wow factor.
So I guess the theme for this would be “go big or go home” and the sky is the limit. Never underestimate the random acts of gigantic stunts provided by a PR campaign. It can make you stronger and create that extra buzz you need.